Which term refers to a written or spoken statement which is misleading but typically not legally actionable?

The term that refers to a written or spoken statement that is misleading yet typically not legally actionable is known as puffing. In the context of professional practice and interior design, puffing often involves exaggerations or claims made about a product's qualities or benefits that are subjective and not meant to be taken as literal, factual statements. For example, a designer might describe a property as "the most charming home you'll ever see" without providing any concrete evidence. Such statements are generally considered part of persuasive marketing and do not cross the line into fraud since they do not involve misrepresentation of fact or deceit meant to gain an unlawful advantage.

Puffing is a common practice in sales and marketing because it relies on subjective language that creates a good impression rather than misleading potential clients in a way that would make them believe they are being harmed legally or financially. Understanding this distinction helps in maintaining ethical standards in professional practice while navigating client communications.