What is the term for statements that reflect a salesperson's opinions rather than factual information?

The term "puffing" refers to statements made by a salesperson that are subjective opinions rather than objective, factual information. Puffing is generally seen as sales talk that exaggerates or promotes a product's benefits in a way that is not intended to mislead anyone but rather to enhance the appeal of the product. For example, a salesperson might describe a piece of furniture as being "the best" or "the finest quality," which reflects their personal opinion rather than a verifiable fact.

This concept is important in the context of sales and marketing, as it helps differentiate between statements that can be legally enforced and those that are merely promotional in nature. Understanding puffing can help consumers recognize the intention behind certain persuasive phrases and claims made by salespeople, thereby aiding them in making more informed decisions.